Marketing-Advertising Agency

Review-AKQA Advertising Agency Toya M. Cornelious Grantham University Abstract The purpose of this paper is to permit an everywhereview and evaluation of the advertise say-so AKQA. Reviewed will be the agencys whimsical aspects, strengths, and approach to marketing. AKQAs client itemisation will be discussed and as will their successes in advertising.   founding AKQA advertising agency was founded in 2001 by Ajaz Ahmed and Tom Bedecarré who corporate two companies together to fix what is today cognise as AKQA (Wikipedia.com, 2012). The initials AKQA are not in public known to yield for anything and there has been some mystery to the highest degree the origin of the AKQA shit (Zaremba, 2009). Some speculate that it stands for all known questions answered others say it stands for the initials of the fender founders but no one has do the real intend public (Zaremba, 2009). AKQA gre w from the basement of the industry to be one of the largest autonomous agencies in the world (Smith, 2012). AKQA now employs over 1,200 people, and their revenue is some $250 million (Smith, 2012). AKQA quickly crystallizeed global condition with branches in San Francisco, wise York, Washington DC, Germany, and Amsterdam (Zaremba, 2009). AKQA specializes in digital advertising and campaigns or so often through genial media outlets. They necessitate many known clients such as Nike, Ferrari, Heineken, Volkswagen, Visa, Unilever, Warner Brothers, and Gap to name a few (AKQA.com, 2012). Overview As described on their website, AKQAs advertising outline is to use what they describe as sextuplet core strengths in do to provide advertising in a social media environment (AKQA.com, 2012). The strengths are identified as reach, engagement, consideration, conversion, loyalty, and advocacy (AKQA.com, 2012). AKQAs first strategy is reach (AKQA.com, 2012). This is to gain fans and maximize associa! tion interaction. In essence, it is...If you want to get a full essay, order it on our website: BestEssayCheap.com

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