E-Commerce-Marks &Amp;Amp; Spencer

Business Models apply in M&S at that place argon many types of EC contrast models. Few EC business models ar online lead market, electronic tendering system, name your protest price, identify the best price,affliate trade, viral marketing, group purchasing, online auctions, ware and run customization, electronic marketplace and exchanges, information brokers,bartering,deep discouting,membership,value-chain integrators and value-chain service providers. The business models used in marks and Spencer are online need marketing, membership and product and service customization. Online accost marketing Online operate marketing refers to the take communication in the midst of the society and customers. The ships companys marketing strategy to propose customers and to make them purchase the products/ go they are selling is the direct communication. ( accept Marketing Online, 2007) When the company is able to evoke positive solvent from their custome rs to buy the products/services, online direct marketing will become telling .Direct marketing online should be customer focused. Direct marketing is a sales and forwarding technique in which the promotional materials are delivered directly to the potentiality customers via direct mail.

Sales may be from a manufacturing business to a customer, eliminating intermediaries or physical stores or from retailers to consumers, making dispersal more in force(p). This model is especially efficient for digitizable products. It is skilful in B2C and in some types of EC. (Turban, E, King, D and Viehland, D, Lee, J, 2006 ) Direct marketing online is nothing but! Internet marketing. One of the close legal tools to expand a business is direct marketing online .Online direct marketing can help create visibleness for the company and educate the targeted audience about the products and/or services they are selling or providing. (Direct Marketing Online, 2007) Marks and Spencer practices online direct marketing. This is because...If you compulsion to get a full essay, order it on our website: BestEssayCheap.com

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