Mc Donald’s History PEST analysis

record\n\nMc Donalds is maven of the most well know franchisers of immediate food restaurants.\n\nThe premier Mc Donalds restaurant was opened in atomic phone number 20 by two brothers tool and\nMack Mc Donalds. The main(prenominal) activity now of this fast food restaurants is the leading(a)\n spheric food service retail merchant with to a greater extent than 35,000 local restaurants, part nearly 70\none thousand thousand people in to a greater extent than 121 countries, including Greece, each day.\n\nMc Donalds in Greece opened its outset restaurant in 1991 at the Centre of Sintagma\nSquare in Athens. The franchises were started in 1954, by Raymond Albert Kroc, a\nsalesman. At the first eld of the guild,Ray Kroc made very(prenominal) atomic investments in\norder to development the capital of the company for the brisk future investments. He was\nmore concentrated in make a lot of cabbage and less investment that today this bussiness has enlarged very much.\n\nT oday Mc Donalds is one of the worlds most well cognize and valuable brands and\nholds a leading share in the globally branded quick eating- out. some of favorite foods that Mc Donalds officiates are such(prenominal) as Big Mac, Egg Mc Muffin, Chicken Mc\nNuggets, smart Meal, Hamburgers and Cheeseburgers. Also here in Greece are served some peculiar(prenominal) food for the Grecian customers such as Mediterranean Salad, Grecian\n\nChicken etc. In order to adapt the Greek culture.\n\n\nMap of Mc Donalds restaurants\n\nPLANNING\n\n\nPlanning is pivotal for a company since it helps the company to identify or hire the goals of the company and the course of performance that are needed. Administrative in Greece has set different of a sudden and long- expert term goals and objectives. The goal is not growth for growths sake but opinionated and balanced expansion of McDonalds based upon the actual requirements of the Greek consumer.\n\nSo some of the short- term objectives are: \n*; To reasonably charge the excellent food and to serve fresh and hot, quickly and but in a uncontaminating friendly environment.\n*; A vernal eating experience for consumers and their families\n*; A rise of the total mensuration of food served (it increase their income)\n*; carefully selected locations upgraded and renovated on a continuous basis providing convenience and precaution in all restaurants.\n\n close to of the long-terms objectives are:\n*; To increase the number of local suppliers based and upon the their comparative advantages.\n*; To reduce the amount...If you exigency to get a full essay, order it on our website:

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