Market research of the market potential of a chosen product, concentrating mainly on the primary research and developing a research methodology

Introduction Marketing look comprises one of the most heavy and fascinating facets of selling (Malhotra and Birks (2003: p2)). It links the consumer, customer and public to the vender through schooling which is used to identify and define trade opportunities and problems; to generate, refine and gauge market actions; and to improve understanding of trade as a process and of the ways in which special marketing activities tramp be made more good (Malhotra and Birks (2003: p6)). This assignment looks into the seek of the market potential of a chosen carrefour, concentrating mainly on the primary explore and developing a research methodology. The research will be conducted for the accompany Sony Ericsson; the crossway is a grass line extension for the mobile earpiece market that is to be integrated into the period of walkover market. This intersection will offer the consumer the talent to use their mobile sound as a gaming device and play against separate use rs via Bluetooth and GPRS. At present, the only company selling this type of product is Nokia, with their product N-Gage. Product Description In October 2003, Nokia launched a register hold gaming/mp3/radio/mobile phone called N-Gage. The N-Gage has a game quality 3D colour screen, with Bluetooth wireless connectively and GPRS put up (Nokia, 2003) that enables gamers to play multiplayer games at a whole different level.

The fix of Nokia was to embark the portable gaming market, competing along spatial notification the massively popular Nintendo crippled boy (RCR wireless News, 22(40)). stage setting of Sony Ericsson In September 2001, the format! ion of an equally have interchangeable mobile communications venture of Sony and Ericsson gave each side the benefits they sought. For Sony, it gained a step into the European mobile market and Ericsson gained Sonys unassailable consumer marketing skills. (Datamonitor 2003). Problem Definition This is a problem identification research that seeks... If you indirect request to get a full essay, club it on our website: BestEssayCheap.com

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